Behind the Scenes: Crafting Macromo Engaging and Personalized Onboarding Experience 📲
Hello everybody,
I hope you’re all doing great! Today, I want to share with you a take on how we came up with Macromo's onboarding experience. I've always believed that onboarding should be quick, engaging, and rewarding, and that's precisely what we've created at Macromo.
Our Onboarding Recipe is simple: Fast, Fun, and Rewarding 🎉
👉 When I started working on Macromo's onboarding process, I knew I wanted to create something that wouldn't bore users with lengthy tutorials. That's when I decided to draw inspiration from reinforcement learning, where users stay engaged by completing tasks and receiving rewards along the way.
One of the most captivating aspects of Macromo's onboarding is its personalization. Since our super app provides tailored health recommendations based on DNA tests, blood tests, and wearable health data, it only made sense to create two distinct user flows depending on whether or not users have one of our test kits 🧪
🧬 So, if you've got one of our test kits, the first thing you'll see after signing up is a prompt to register it. As soon as you do it, you'll see a visual indicator on your dashboard, showing you've completed the first step 🏅 We wanted to give you that instant gratification and motivate you to keep exploring the app. According to our Mixpanel data, most sample registrations happen during this step:
A - All users who registered a kit from any place in the app.
B - Users who registered the kit during the onboarding process.
🧬 Now, if you don't have a test kit (yet), no problem! We'll start by asking you to fill in your Health Profile. We believe that once you've invested some time in the app and seen all the amazing features, you'll be tempted to grab one of our tests 😉 After completing your profile, we'll introduce you to our range of tests, so you can find the perfect one for your needs.
I'm incredibly proud of the onboarding experience we've built at Macromo! By blending reinforcement learning with personalization, we've managed to create an engaging and satisfying experience for all our users. And as we keep growing and improving, I can't wait to see how our onboarding process evolves to make Macromo even more amazing 🤩
Watch me talking about our onboarding process and download the Macromo app for iOS or Android to check it out yourself! 📲
Thank you for reading,
Eva.