Prediction: Brands that Own a Relationship with Customers will be the Next Winners
How will the new generation of foundation AI models effect customer experience?
Developing state-of-the-art AI models requires a lot of computation, therefore only a couple of organizations can train the new generation of foundation AI models. To gain maximum profits these companies license the foundation models to other businesses. AI models might become a commodity in the same way cloud computing did.
Since AI is the new way consumers interact with technology, many companies build applications (layers) on top of the best-performing foundation models. These applications are customized based on unique business needs and utilize proprietary business data.
My prediction is; that businesses that own the relationship with customers will be the next winners. Direct-to-consumer business is hard, customers are always looking for alternatives and better ways to solve their set of problems.
Since every business has access to the best foundation model. The question is what they are going to do with it? Investing into customer experience, brand, and community building might become ever more important.
What are we going to do about it at Macromo?
In the last two years, we have spent a significant amount of resources on unifying health data into factors. At the time of writing in early January, we track around 580 of them. Factors are anything that affects your health, blood biomarkers, genetic risks, and data from fitness trackers. We mapped how these factors contribute to the most common diseases. We learned from our customers what matters and what they want to focus on.
This rich dataset, combined with our deep customer insights, lays a solid foundation for us. We are now looking into using AI to create truly personalized protocols, that consider all of the factors. We use powerful foundation models to help fill in gaps in content, analyze photos of documents, and many more tasks.
Alongside the development of our deep tech, we focus on improving our customer experience. We invest heavily into improving and automating customer support, making it more productive. We enhance our application with every iteration. We try to minimize all of the friction and make it run faster.
We believe the next 2-3 years will be transformational for many industries. We think we are in the right place, with the right team, and the right set of technologies to develop the AI health assistant.
Best,
Eva